BANDAI NAMCO ENTERTAINMENT INC. GETS SET TO CELEBRATE PAC-MAN’S 40th ANNIVERSARY WITH A MYRIAD OF PARTNERSHIPS AND EVENTS!
The Year-Long Celebration Kicks Off in 2020 as the Famous 80’s Icon Celebrates 40 Years of Entertaining Millions of Fans Around the World
BANDAI NAMCO Entertainment Inc. is inviting all PAC-MAN fans around the world to “Join the PAC” and start getting ready for a year-long celebration in 2020 to commemorate PAC-MAN’s 40th Anniversary as a pop culture and video game icon. To get a sneak peek at the activities, partnerships, and surprises to come, visit https://www.pacman.com/en-us/.
Born on May 22, 1980, PAC-MAN immediately rose to meteoric popularity, first in video game arcades, then on the pop culture stage with hit song “PAC-MAN Fever” and through an array of branding and entertainment appearances. With a brand recognition rate of 90% around the world, PAC-MAN’s image and brand is one of the most recognised on the planet and is as strong as ever as he enters his 40th year of entertaining fans of all ages.
PAC-MAN’s 40th Anniversary celebration in 2020 will include the debut of a new PAC-MAN 40th Anniversary theme song, composed by world-renowned Japanese Techno artist Ken Ishii. It will be accompanied by a music video directed by Yuichi Kodama, who has won awards at the Cannes International Advertising Festival, the Clio Awards, and the One Show Interactive. He was also the chief video director for the flag handover ceremony at the Rio Olympics Closing Ceremony. Multiple branding crossovers with Kipling®, Champion®, TIMEX®, and BAIT® will become available throughout the year. Fans will also be able to “Join the PAC” at celebratory events taking place throughout the year around the world.
To learn more and stay tuned with everything about PAC-MAN’S 40th Anniversary celebrations, bookmark this site now.
source: Bandai Namco Entertainment America
