Atari History

“I like to describe myself as a leisure time technologist” – Nolan Bushnell

You’ve gotta love the BBC Archive—they always manage to tap straight into our nostalgia cortex! 🕹️✨

In this gem from 1981, we catch Nolan Bushnell, the mastermind behind Atari, dishing out insights on video games and whether they tap into our “animalistic nature” when it comes to violence in games. (Spoiler: he’s charmingly candid.). He also talks about the ground-breaking Pong, which was renamed to Ping in the UK due to the word ‘pong’ having a different meaning over the pond 😉

By this point, Nolan had already sold Atari to Warner Communications for a cool US$28 million, pocketing about US$15 million himself 💸—and he wasn’t slowing down. Instead, he pivoted to something even more wild: launching Chuck E. Cheese’s Pizza Time Theatre, where pizza met arcade games, pinball and animatronic mice ruled the stage. 🎤🍕

The best part? The clip shows both kids and adults completely caught up in the early ’80s arcade craze—a full-blown cultural moment brought to life by the guy who basically invented “fun” as a business model.

📼 Total time capsule. Total legend. Total vibes.

source: BBC Archive (Facebook)

The story of Atari has been told many times, from books like Atari Inc: Business Is Fun to umpteen documentaries, but none tell the full and complete story as well as Easy to Learn, Hard To Master: The Fate Of Atari.

Narrated by revered Commodore Engineer, Bil Heard, this documentary delves deep into the Atari history like no other film before it. From Atari’s humble beginnings as Syzygy and the breakthrough of Pong, to the Atari VCS/2600 home console, its subsequent sale to Time Warner and downward spiral to oblivion in the early 80s.

The story is weaved perfectly with many points of view, including former Atari Inc. President, Ray Kassar, who had never told his side of the story prior to this documentary. This is quite important, as stories about Atari had always been told from their former engineers (like Al Alcorn) and co-founder, Nolan Bushnell, so it was refreshing to get management perspective from Ray and Manny Gerard. This is even more poignant as Ray Kassar passed away in December 2017 – making his story even more important when it comes to Atari’s history. Another poignant interview was with old foe, Ralph Baer (Died on December 6 2014), himself a great inventor and the grandfather of video games and the concept of home gaming consoles.

Other notable interviewees include Joe Decuir, Howard Warshaw, Ed Rotberg, Dannis Kable, Dave Rolfe, Eugene Jarvis, Steve Russell, former Nintendo of America President Minoru Arakawa and former Atarian and Activision co-founder, David Crane, to name just a few. If you don’t know the story of Atari or you would like the definitive history on Atari, then we highly recommend Easy To Learn, Hard to Master: The Fate of Atari.

Title: Easy To Learn, Hard to Master: The Fate of Atari
Director: Tomaso Walliser & Davide E. Agosta
Production: Junk Food Films