Goto.game is partnering with the Australian Esports League (AEL) for Australia’s inaugural GIRLGAMER Sydney Festival at this year’s Vivid Sydney.
The first GIRLGAMER Festivals took place in Macau in 2017 and Portugal in 2018. In 2019, GIRLGAMER Festival is expanding to South Korea, Spain and Brazil, as well as Sydney.
Goto.game will bring influential leaders in the gaming industry, including streamers, hosts and speakers such as Jessie ‘GeekGG’ James and Amy ‘HelloMissPotter’ Potter, to the GIRLGAMER Sydney Festival, and will manage and measure the performance of social media and promotional support across owned, earned and paid media using Digivizer’s real-time platform.
According to the Interactive Games and Entertainment Association’s Digital Australia Report 2018, 67% of Australians play video games and 46% of those are female. In an industry that grew 25% in Australia (IGEA) in 2018, women of all ages who play games of all genres are an important audience for gaming software and hardware companies, the esports sector and commercial sponsors.
Yet according to both Phid McAwesome of goto.game and Darren Kwan of AEL, women remain under-represented in the esports world with large scale events historically highlighting the talents of men. GIRLGAMER Sydney Festival is an event to celebrate and shine a spotlight on women and those who identify as such in gaming.
GIRLGAMER Sydney Festival details:
The GIRLGAMER Sydney Festival is part of Vivid Sydney at Chatswood. The live tournament will see players battle it out on stage, competing in Counter-Strike: Global Offensive, Blizzard’s Overwatch, and Super Smash Bros.
- Venue: The Concourse, Chatswood
- Date: 9th and 10th June, 2019
- Schedule: 10am – 7pm
- Prices: Normal Ticket – $20; Student Ticket – $15; Family Ticket – $40. Tickets available at https://www.girlgamer.gg/register/sydney/
image source: GIRLGAMER Festival