Grand Theft Auto VI

By: D.C. Cutler, U.S.A.

I’m an enormous fan of the “Grand Theft Auto” franchise and I’m looking forward to the release of “GTA VI,” but I must be honest…I wasn’t that impressed by the newest “GTA VI” trailer that was released a month ago.

There are some on the internet who have some absurd conspiracy theories about what happens in the next installment of “GTA.” I’ve heard one about car keys that made me laugh. I was told one about the pregnant woman that appears in the trailer that was absolutely ridiculous. “GTA VI” is the biggest video game in the world. Predictions and theories are going to be all over the map, but some are senseless.

I think there will be a lot more role-playing mechanics added to the game from the previous versions. There were 31 million views of the second trailer in 8 hours. Rockstar released it on a random Tuesday to please curious fans. I like the first trailer for “GTA VI” more. The use of music in “GTA” trailers has been terrific, especially for “Vice City” with “I Ran” by the band A Flock of Seagulls. That trailer for “Vice City” made me want to play that game the moment I watched it.

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source: Rockstar Games

The visuals look amazing in the new trailer. The details of what characters are wearing look incredible. There’s a moment in a club where our principal characters (perhaps) dance and it looks like a scene out of a film. I paused the trailer and watched that moment again. The shiny, party dress that our lead female protagonist is wearing looks so real.

I don’t think any gaming company has ever had a more ace-in-the-hole than Rockstar has with the “GTA VI” release. Maybe in all of entertainment. Everyone knew Christopher Nolan’s “The Dark Knight” would be a smash hit. “GTA VI” has that level of anticipation for a piece of entertainment.

By: D.C. Cutler, U.S.A.

Rockstar Games and Take-Two Interactive still haven’t announced a release date for their much anticipated “Grand Theft Auto VI.” I believe the game will be released by the end of this year, possibly before Christmas, but they haven’t released any new footage or a new trailer for the smash hit. And, in a clever way, it’s genius marketing.

“Grand Theft Auto VI” is making all the other game production studios nervous about when to release their games. It’s smart not to put out a release date for “GTA VI.” They know at Rockstar Games that they could wait a week before the release to drop an ad; the anticipation from fans of the “GTA” franchise is already at a summit.

I can’t remember a time when there was so much enthusiasm for a video game release. Maybe when “Halo 2” was released in 2004? If Rockstar Games and Take-Two Interactive want the launch to be swift and sudden, I don’t think they lose a single unit sell of “GTA VI.” I’m sure there will be fans camping out at Best Buy stores on the eve of its long-awaited release. The brand is iconic, and it doesn’t need much promotion to break sales records in a matter of hours. “GTA VI” could be the biggest selling video game in history, and I know the key people at Take-Two Interactive and Rockstar Games think that as well.

source: Rockstar Games

Big advertising opportunities are few and far between now to the end of summer. We just had the Final Four. If it’s a spring ’26 release, maybe an ad before the first NFL game of the 2025-26 season. The “GTA” franchise is so prevalent, I could see an ad in the theater before a Marvel film this summer.

It was recently announced that the biggest Nintendo Switch 2 games like “Mario Kart World” could cost $80 dollars. That means “GTA VI” could be priced at $100 dollars. And with all the buzz about how the sixth entry is “cinematic,” it could be priced even higher. “GTA VI” has been listed by a Swiss retailer for $112 dollars. With the demand so high, I expect the price point of the game to be expensive.

I wonder if “GTA VI” will last fifteen years plus before we get “GTA VII.”