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You are here: Home / Archives for Manny Gerard

Manny Gerard

Film Review: Easy To Learn, Hard to Master – The Fate Of Atari

January 2, 2019 By ausretrogamer

The story of Atari has been told many times, from books like Atari Inc: Business Is Fun to umpteen documentaries, but none tell the full and complete story as well as Easy to Learn, Hard To Master: The Fate Of Atari.

Narrated by revered Commodore Engineer, Bil Heard, this documentary delves deep into the Atari history like no other film before it. From Atari’s humble beginnings as Syzygy and the breakthrough of Pong, to the Atari VCS/2600 home console, its subsequent sale to Time Warner and downward spiral to oblivion in the early 80s.

The story is weaved perfectly with many points of view, including former Atari Inc. President, Ray Kassar, who had never told his side of the story prior to this documentary. This is quite important, as stories about Atari had always been told from their former engineers (like Al Alcorn) and co-founder, Nolan Bushnell, so it was refreshing to get management perspective from Ray and Manny Gerard. This is even more poignant as Ray Kassar passed away in December 2017 – making his story even more important when it comes to Atari’s history. Another poignant interview was with old foe, Ralph Baer (Died on December 6 2014), himself a great inventor and the grandfather of video games and the concept of home gaming consoles.

Other notable interviewees include Joe Decuir, Howard Warshaw, Ed Rotberg, Dannis Kable, Dave Rolfe, Eugene Jarvis, Steve Russell, former Nintendo of America President Minoru Arakawa and former Atarian and Activision co-founder, David Crane, to name just a few. If you don’t know the story of Atari or you would like the definitive history on Atari, then we highly recommend Easy To Learn, Hard to Master: The Fate of Atari.

Title: Easy To Learn, Hard to Master: The Fate of Atari
Director: Tomaso Walliser & Davide E. Agosta
Production: Junk Food Films

Filed Under: History, Retro Gaming Culture Tagged With: Al Alcorn, Ampex, Andy Capp’s, Atari, Atari 2600, Atari Coin-Op, Atari History, Atari Inc, Atari VCS, Bally Manufacturing, Computer Space, Documentary, Easy To Learn Hard To master, Ed Rotberg, Manny Gerard, Nolan Bushnell, Nutting, pong, Ralph Baer, Ray Kassar, Silicon Valley, Spacewar, Steve Russell, Sunnyvale, Syzygy, Ted Dabney, Time Warner

The Fate Of Atari Is In Your Hands

June 21, 2016 By ausretrogamer

TheFateOfAtari_TitleIf Growing The 8-Bit Generation: The Commodore Wars film is anything to go by, 8-Bit Generation (the creators) are on a winner with their latest in the series of gaming documentaries, Easy To Learn, Hard To Master – The Fate Of Atari. To make The Fate Of Atari film happen, 8-Bit Generation have gone to Kickstater to raise a modest 20,000EUR.

TheFateOfAtari_RayK

Just like their successful first film, The Fate Of Atari will feature interviews with Atari heavyweights that have seldom appeared on film, including Manny Gerard and former Atari President and CEO, Ray Kassar. The late Ralph Baer, the father of video games, also makes an appearance.

TheFateOfAtari_Arcade1

The Fate Of Atari will concentrate on the meteoric rise and equal fall of the gaming industry icon. The best part is, there is zero risk with this campaign, as the interviews and additional footage has already been completed! No matter if you are a gaming history buff or not, the story of Atari should be known by all! Pledge now!


source: 8bit generation

 

Filed Under: Announcements, Retro Gaming Culture Tagged With: !Arcade!, 8-bit generation, Atari documentary, Easy To Learn Hard To Master - The Fate Of Atari, Film, Growing The 8-bit Generation, Manny Gerard, Nolan Bushnell, Ray Kassar, Rise and fall of Atari, The Fate Of Atari

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