By: D.C. Cutler, U.S.A.
For the many years that I’ve been playing video games, I did something the other day that I’ve never done as a gamer.
I was at a local store, and they had a pretty cool poster collection. Most of them were popular television shows and films, like “Stranger Things,” and the blockbuster “Barbie”. One particular poster caught my eye. At first, I couldn’t tell what it was, but something about the artwork intrigued me. I’ve never been a big fan of the “Call of Duty” game series; I’ve played it maybe five times over the years. The wall poster for “Call of Duty: Modern Warfare II” with the skeleton soldier with his headphones on just appealed to me for some reason. I had seen the image before, probably around the time the game was released last October. There was a great deal of promotion for the hit game during NFL games last year.
I’m sure Infinity Ward, the company that developed the game, knew they had a hit when celebrities were posting on their social media how excited they were for the release of the game. I think I saw the wall art for “Modern Warfare II” when I was in Best Buy, and it piqued my interest. I haven’t even played “Modern Warfare II”, but I now have the poster on my wall in my garage. I can’t say that my girlfriend likes it, but she’s hardly in my garage and it’s not going anywhere anytime soon.
The poster is the sort of art that would make a fantastic film poster. When video games start having better posters than movies, what’s happening in movie studio’s art and promotion’s departments. I haven’t bought a movie poster since college. It was a poster for “Judge Dredd”, the Sylvester Stallone film from 1995. Oddly enough, the “Modern Warfare II” poster and the “Judge Dredd” poster are very similar. Both have a close-up image of a character staring right at you, looking menacing. Both are just a face and the title of the game and film.
The marketing team for “Call of Duty: Modern Warfare II” did an amazing job of getting images of the game in the public eye and conscience. The game earned $1 billion dollars in its first 10 days of release. “Modern Warfare II” is the fastest-selling “Call of Duty” game of all time.
image source: playstationlifestyle.net