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Rockstar North

Inside DMA Design (AKA: Rockstar Games) In 1996

October 30, 2025 By ausretrogamer

From Lemmings to Larceny — DMA Design’s leap into gaming infamy started right here.

Ah, the 90s – that unmistakable era of questionable fashion choices, dial-up internet, and frosted tips! But one thing that wasn’t shocking? The creative brilliance bubbling away at DMA Design (yes, the very same studio behind Lemmings).

A recently resurfaced 1996 video shows the Dundee-based team hard at work on a brand-new project titled Grand Theft Auto. What began as a quirky top-down car game called Race’n’Chase would soon explode into one of the most iconic (and controversial) video game franchises of all time.

The footage offers a fascinating glimpse into gaming history – you can spot early builds of Liberty City, rough animations, and plenty of mid-’90s office vibes. It’s surreal seeing the team at DMA Design – later to be renamed Rockstar North, part of Rockstar Games, laying the groundwork for what would redefine open-world gaming forever.

So throw on your flannel shirt, fire up your CRT monitor, and take a nostalgic trip back to where it all began – before Grand Theft Auto became a global phenomenon, it was just a bunch of Scots tinkering with pixels and possibilities.

🎥 Watch the 1996 development video and witness gaming history in motion!


source: BBC Archive

Filed Under: Retro Gaming Culture Tagged With: 1990s, 90s, DMA Design, gamer, gaming, Grand Theft Auto, GTA, Lemmings, PC, PC Gamer, PC gaming, Retro Gamer, Retrogamer, retrogaming, Rockstar Games, Rockstar North, Video Games, videogames

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