streetwear

Sega does what Nintendon’t? Actually, Nintendo have already done the whole ‘cross’ pollination with iconic streetwear brands (like the one with Vans). Sega have also done the same with their famous blue mascot when they crossed him with Puma. Well, now it is Sega’s 16-bit classic console, the Mega Drive, that gets the streetwear treatment with the new Lavair X Mega Drive range!

We must admit, we had never heard of Lavair till today (perhaps we are showing our age!), so at least we have learned something new! So here they are, the Lavair X Mega Drive runners (or sneakers if that is your preference), which we reckon capture the colours perfectly of Sega’s flagship Japanese Mega Drive with the Analog runner and the Mono runner which capture the PAL Mega Drive. If you are more into baseball hats, then you are in luck, as they have the Analog and Mono hats for you to choose from too. The Lavair x Mega Drive is a limited-edition themed collaboration, so we expect these products to go quite quickly, just like Sonic, boom!

image source: Sega and Lavair

Get ready to go on an island getaway with this latest collaboration between PUMA and Animal Crossing™: New Horizons. Tom Nook and other favourite characters from the popular franchise are featured in a variety of styles, including apparel and footwear for adults and kids. You won’t trade your new outfit for anything.

The PUMA x Animal Crossing: New Horizons crossover takes cues from the beloved game; the collection’s streetwear silhouettes are reimagined with natural colours and authentic graphics from the fun franchise. The resulting collaboration is ready for anything, with styles for both adults and kids, including some of PUMA’s most distinctive shoe silhouettes, Suede, Wild Rider, and Future Rider.

PUMA’s timeless style, the Suede, features a beige hairy suede upper, triple formstrip with printed graphics on the top layer, translucent sole with graphic imprint, tongue label with debossed co-branding, a leaf hangtag, and a canvas lace bag inspired by the bell bag with additional laces.

The Wild Rider silhouette is inspired by the movement and motion of city life. The collab version has a beige nylon upper adorned with an Animal Crossing resident print with green, blue, and sand suede overlays, a translucent formstrip on the side, an embroidered leaf on the heel and a debossed lace tag with PUMA’s logo.

The pack is not complete without the Future Rider. Constructed with nylon, canvas and suede overlays, this silhouette features a debossed leaf graphic on the heel, taken directly from the iconic Animal Crossing logo. The side TPU piece includes a graphic which alludes to the game’s design elements, as well as the canvas lace bag with additional laces to customise your look.

Your island escape wouldn’t be complete without some sharp adventure-ready outfits; short and long sleeve tees, hoodies, shorts, and sweatpants all in the signature colour palette of the game, in addition to spotlighting some of its most well-known residents and elements. Just don’t forget your boarding pass.

Tom Nook is waiting for you, so prepare for the most amazing trip with the new PUMA x Animal Crossing: New Horizons Collection. Available starting 18th September on PUMA.com and select retailers worldwide.

To learn more about Animal Crossing™: New Horizons click HERE

image source: Puma AU