Ted Estes

If you weren’t aware, there is more than one player in the pinball manufacturing business. Jersey Jack Pinball started in January 2011 and immediately took the pinball scene by storm, creating and releasing innovative, fun and quality pinball machines. This trailblazing pinball company was founded by Jack Guarnieri, an amusement veteran of some forty years and a visionary that understands that pinball must break new ground in features and technology to keep players interested and to attract new ones to this wonderful game we call pinball.

In their short history, Jersey Jack Pinball (JJP) has introduced a number of pinball innovations; the high quality backboard LCD-HD screen, RGB-LED playfield lighting, rich audio, QR codes with social media integration and exquisite playfield toys to name just a few. Keeping this ground breaking momentum isn’t easy, but JJP understands that it is crucial to their continuing success.

JJP definitely took a leap of faith with their latest machine, Dialed In – it is refreshing to see a pinball company take a risk and be at the bleeding edge of pinball design and technology! Pinball designer extraordinaire, Pat Lawlor jumped on board and has integrated a number of mind-blowing features, like Bluetooth connectivity enabling additional player capabilities through a smartphone and a camera that emblazons player selfies on the backboard LCD screen. You would think that Dialed In’s original concept may not attract players to it, but we reckon Pat Lawlor and Jersey Jack Pinball have absolutely nailed it! With the game being meticulously developed over a number of years, it shows that no stone has been left unturned for an engrossing and engaging experience. With only the software left to be completed by the legendary Ted Estes, we can’t wait to see the final result!

Dialed In undercover! Waiting for the Australian unveiling

The unveiling of Dialed In! The anticipation was unbearable!

This past weekend, Mr Pinball and Bayside Pinball Club hosted the Jersey Jack Pinball event, with JJP founder and CEO, Jack Guarnieri as the guest of honour. Jack’s Australian unveiling of Dialed In drew a capacity crowd at the Sandbelt Hotel in south-east Melbourne. Eager onlookers could not wait to get their first glimpse of the machine and have a play. Once the machine was available for play, it was like moths to a flame – the queue to play the machine became longer by the second! We were glad that we waited for our turn, as playing Dialed In was a mesmerising experience that left us wanting to play it over and over again. The playfield was inviting, the ‘feel’ of the flippers felt right, the flow of the silverball was precise and that rich thumping audio was just so visceral! Dialed In is already a winner from our brief experience!

Meeting Jersey Jack Pinball’s Jack Guarnieri was both an honour and a humbling experience

The crowd is abuzz awaiting Jack’s inaugural Australian keynote speech!

The other highlight of the event was meeting Jack. Greeted by a warm hug, we knew that Jack was the kind of person we could immediately call our friend. Jack’s eagerness to get to know people, his intellect and humour made him very endearing. He made himself available for people to approach him, even going without food all day to ensure that he got to meet as many folks as possible. Jack’s keynote speech at the unveiling of Dialed In and the Q&A session were great insights into the man and the JJP company, from his fascinating beginnings in Manhattan and the Jersey Shore, to pinball operations, manufacturing and distribution. We hope that Jack returns to Australia in the not too distant future!

Many thanks to Wayne Gillard from Mr Pinball and Lucas Bardin from Bayside Pinball Club for putting on such a great event!

Jack introduces Pat Lawlor’s original concept game, Dialed In! And it’s a beauty!