throwback

By: D.C. Cutler, U.S.A.

I never knew David Lynch made a commercial for PlayStation 2. There have been a handful of great film directors who have made ads for a company. Ridley Scott’s Super Bowl ad for Apple’s Macintosh, inspired by George Orwell’s “1984,” is probably the most iconic ad made by a legendary filmmaker.

The 2000 PlayStation 2 commercial feels very Lynchian. The commercial is extremely bizarre, even for Lynch’s standards; and I’ve seen “Lost Highway” twice. In the ad, titled “Welcome to the Third Place,” there’s a fire woman and a floating head. Lynch plays with his trademark, skewed perspectives in the short ad. I wonder how the executives at Sony gave the green light for a Lynch commercial. It breaks down advertising logic, but that is what’s so appealing about it. Lynch puts his stamp on it, and it’s a fascinating ad that pulls you in. You can’t look away from the strange, sensory experience. I wish I could’ve been a fly on the wall when the higher ups at Sony and PlayStation watched the ad for the first time. Did they give notes?

source: PlayStation Europe

I’ve always thought that David Lynch is one of the most imaginative filmmakers in the history of cinema. Lynch’s “The Elephant Man” is a masterpiece. Whenever I watch the black-and-white, 1980 film, I’m floored by how intimate and visually powerful it is. It’s so engrossing, you feel like you’re in late 19^th-century London. The film, starring Anthony Hopkins and John Hurt, still holds up. It feels like it’s directed by an old, wise filmmaker who knows his way around a period piece. Lynch was in his mid-thirties when he directed “The Elephant Man,” which was nominated for eight Academy Awards. “Blue Velvet” is another Lynch film where every frame looks like a vivid painting. The auteur never shies away from uncomfortable subject matter. “Eraserhead” and both “Twin Peaks” television series had unforgettable, haunting images.

Disney’s “WandaVision” has a David Lynch feel to it. Some of Westview, or the small town that Wanda has perfectly envisioned, reminds me of the town in Lynch’s “Blue Velvet.” I’m waiting for Frank Booth (played by the late Dennis Hopper) to walk around a corner of Westview, huffing on an unknown gas from a tank.