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Time Warner

Film Review: Easy To Learn, Hard to Master – The Fate Of Atari

January 2, 2019 By ausretrogamer

The story of Atari has been told many times, from books like Atari Inc: Business Is Fun to umpteen documentaries, but none tell the full and complete story as well as Easy to Learn, Hard To Master: The Fate Of Atari.

Narrated by revered Commodore Engineer, Bil Heard, this documentary delves deep into the Atari history like no other film before it. From Atari’s humble beginnings as Syzygy and the breakthrough of Pong, to the Atari VCS/2600 home console, its subsequent sale to Time Warner and downward spiral to oblivion in the early 80s.

The story is weaved perfectly with many points of view, including former Atari Inc. President, Ray Kassar, who had never told his side of the story prior to this documentary. This is quite important, as stories about Atari had always been told from their former engineers (like Al Alcorn) and co-founder, Nolan Bushnell, so it was refreshing to get management perspective from Ray and Manny Gerard. This is even more poignant as Ray Kassar passed away in December 2017 – making his story even more important when it comes to Atari’s history. Another poignant interview was with old foe, Ralph Baer (Died on December 6 2014), himself a great inventor and the grandfather of video games and the concept of home gaming consoles.

Other notable interviewees include Joe Decuir, Howard Warshaw, Ed Rotberg, Dannis Kable, Dave Rolfe, Eugene Jarvis, Steve Russell, former Nintendo of America President Minoru Arakawa and former Atarian and Activision co-founder, David Crane, to name just a few. If you don’t know the story of Atari or you would like the definitive history on Atari, then we highly recommend Easy To Learn, Hard to Master: The Fate of Atari.

Title: Easy To Learn, Hard to Master: The Fate of Atari
Director: Tomaso Walliser & Davide E. Agosta
Production: Junk Food Films

Filed Under: History, Retro Gaming Culture Tagged With: Al Alcorn, Ampex, Andy Capp’s, Atari, Atari 2600, Atari Coin-Op, Atari History, Atari Inc, Atari VCS, Bally Manufacturing, Computer Space, Documentary, Easy To Learn Hard To master, Ed Rotberg, Manny Gerard, Nolan Bushnell, Nutting, pong, Ralph Baer, Ray Kassar, Silicon Valley, Spacewar, Steve Russell, Sunnyvale, Syzygy, Ted Dabney, Time Warner

Atari Star Wars: Ultimate Arcade Game Based On The Franchise

July 24, 2017 By ausretrogamer

Star Wars, the arcade video game may have just celebrated its 34th anniversary, but did you know how much it cost to make and what George Lucas thought of the game?

The Star Wars franchise has been going from strength to strength for 40 years and there is no sign of its star power going supernova. Atari may have waited a few years to make their awesome vector based coin-op game on the great franchise, but it was definitely worth the wait.

Released amid the American video games crash, Atari’s Star Wars (1983) was a godsend for operators and players alike. With its distinct sit-down cockpit and upright versions invading amusement centres, Atari’s Coin-Op division created a buffer from the wreckage of the industry around it. Starting out as Warp Speed, Atari’s Mike Hally quickly changed the game title to Star Wars once Atari secured the license – and the rest as they say, is history.

Looking at the Atari Star Wars bill of materials, it is unbelievable to fathom that the arcade unit cost was a mere USD$1,249 back in 1983, which is (approx.) USD$3,090 in today’s money, which is still damn cheap! The arcade version was given the seal of approval from Mr. Star Wars himself, George Lucas with a plaque that reads, “A special thanks for creating THE FORCE behind so much fun”. Once inside the cockpit, Lucas was smitten and the game went gangbusters, selling thousands of units, making Atari (or more accurately, Time Warner) a ton of money!

The FORCE will always be with Atari’s classic coin-op. Always!

Atari Star Wars – cockpit concept sketch (source: arcade blogger)

The bill of material! (source: atarigames.com)

Cockpit prototype (source: atarigames.com)

The finished product! She is (still) a beaut!

Atari execs watch in anticipation as George Lucas takes a test fly! He likes it! (source: video-game-ephemera)

George getting some game play pointers from Atari’s Don Osborne (source: arcade blogger)

Our preferred arcade flyer (via: the arcade flyer archive)

 

Filed Under: History, Retro Gaming Culture Tagged With: !Arcade!, Atari, Atari Star Wars, coin-op, George Lucas, Mike Hally, retrogaming, Star Wars, Time Warner, Vector

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