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Williams Electronics: Classic Arcade Games Promo Videos

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Tony Temple needs no introduction for anyone that is into the classic arcade video games scene. Tony’s The Arcade Blogger site is a treasure-trove of arcade’s past, including finds like arcade coin-op promotional videos from long gone heavyweights of the arcade industry.

Tony’s latest feature looks at the promotional videos Williams Electronics used to tempt their distributors and operators with their then latest and greatest offerings, from Defender and Joust, to Robotron, Sinistar and beyond. Grab some pop-corn and check out the promo vids – BE WARNED, some are cheesier than others 😉

Defender promo video

Robotron:2084 promo video

Sinistar promo video

To check out the rest of the Williams Electronics promotional videos, head on over to The Arcade Blogger now!

 

[YouTube video source: duncanfbrown and Mylstar Electronics]

 

Pinball 2000: Party Like It’s 1999

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There is no doubt that pinball is currently going through a great resurgence and is the ‘in’ thing right now, but the silverball game was struggling to stay relevant in the 21stcentury and was subsequently killed off in October 1999 before it could showcase the future of pinball with the Pinball 2000 platform. Wow, that was 20 years ago!

To observe the anniversary of pinball’s downfall, let’s turn the clock back two decades. It was the last year of the nineties and the last for the 20th century, so just like Prince sang many moons ago, “I’m gonna party like it’s nineteen ninety-nine”! Ah 1999, we were all panicking about the inevitable doom that the Y2K bug was going to befall on all of us, but at least the year started well for pinball.

The story goes back a few years to 1997, the then President and CEO of Williams (WMS), Neil Nicastro, challenged the pinball division to come up with something new or risk being closed down. Williams’ designers worked hard throughout 1998 to come up with something innovative, a brand new kind of pinball machine, which became Pinball 2000. Pinball 2000 (P2K) fused video with classic pinball gameplay, almost like an early augmented reality (AR), it aimed to preserve what was great about pinball yet opening up new possibilities for a product that was on its last legs.

One of the most successful pinball designers of the decade, George Gomez and Pat Lawlor had shown their new modular creation and future of pinball, with the official unveiling of the Pinball 2000 architecture and the first game on the platform, Revenge From Mars, in January 1999. Even though Pinball 2000 was a success with Revenge From Mars selling 6800+ units, Williams’ President did not see that his pinball division had innovated enough to reinvigorate pinball. Once the last Pinball 2000 machine, John Popadiuk’s Star Wars: Episode 1, was released, Neil Dicastro and his executive team dropped a bombshell by jettisoning pinball in favour of gaming (gambling) slot machines, which was very lucrative for Williams. This meant that the next two Pinball 2000 machines, Wizard Blocks and Playboy, would never see the light of day – which is a darn shame. Closing down the Williams pinball division seemed like, at the time, the death of pinball.

As history would have it, the story of Pinball 2000 came to be, and its inevitable death, at the hands of Williams’ executives, but there was one company that survived and kept the pinball light flickering, Stern Pinball. A lot has transpired in pinball since 1999, with a new golden age that is currently in full swing, so the rest, as they say, is history. Long live PINBALL!

PS: There is a great in-depth documentary on Pinball 2000, TILT: The Battle To Save Pinball, which you can watch on Amazon Prime right now!

 

image sources: pinball2000.de & The Arcade Flyer Archive

 

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The Pinball VS Arcade Industry Battle of the 80s and 90s

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During the boom times of the 80s and 90s, it would have been quite hard to imagine that one day the coin-operated (coin-op) pinball and arcade video games business would (almost) disappear.

With the current worldwide resurgence in pinball and old school arcade machines making a comeback in barcades, we thought we’d take a look at how prevalent pinball and arcade games were in the 80s and 90s in the biggest coin-op amusement market in the world, the good ole USA!

We delved deep into the available ‘Census of Service Industry‘ data from the US Department of Commerce, which kept record of “sources of receipts” for pinball and arcade machines in establishments across the US. What we found was quite eye-opening!

source: 1982 Census of Service Industries: Industry Series. Miscellaneous Subjects(SC82-I-5) – US Dept of Commerce

From the 1982 census data, there were 5,434 sites across the US where the general public could attend to get their fix of playing pinball and arcade games. The total US takings at these establishments was a whopping  USD$1.175 billion (for that year), with arcade machines earning the lion’s share with USD$890.4 million and pinball with $284.3 million. Remember, this was just before the video games crash of 1983. Interestingly, Pennsylvania had the highest number of establishments (268), with the split of takings between pinball (USD$34.2M) and arcade (USD$36.0M) being almost 50/50. Everywhere else, it was arcade video game machines that took more coins out of pockets.

source: 1992 Census Of Service Industries: Subject Series. Sources of Receipts or Revenue (SC92-S-4) – US Dept of Commerce

By 1992 the coin-op amusement landscape changed quite a bit. As evident by the numbers, pinball declined substantially while arcade machines broke through the magical USD$1 billion earnings barrier for that year – that is some serious amount of coins! Pinball had unfortunately slid back, earning their operators a poultry (when compared to arcade video games) USD$165M in 1992. With hindsight, pinball was going to be saved by some big name licensed machines – hello The Addams Family!

source: The Arcade Flyer Archive

As already hinted, it wasn’t all doom and gloom for pinball. According to Vending Times (which tracks the use of coin-operated games), in the mid-1990s the silver ball game had rebounded with takings of USD$912M in 1994 (that was 38% of the total coin-op market at the time) and then almost doubling to a dizzying USD$1.7 billion by 1997/8. Pinball had gone from junk to the golden goose in three short years! Before pinball operators could make it rain more coins, it was the 32-bit gaming era that sounded the death knell for not only pinball, but arcade video games too. By the end of the 1990s, the number of venues where one could play pinball and/or arcade machines dwindled dramatically. Things got acutely dire for pinball when the once mighty Williams closed up its pinball division near the end of 1999.

The beauty of hindsight is that we can assess and track the ups and downs of the pinball and arcade coin-op industry. With the current global video games industry sporting 2.6 billion gamers and takings in excess of USD$116 billion per annum, the time of amusement centres on every street corner are long gone. If pinball could tap even 0.5% of this (that’s USD$580M), then the great silver ball game will be here to stay and be enjoyed for many generations to come!

Enjoying some arcade and pinball action at Melbourne’s Invaders Amusement Centre
– circa early 80s

 

Highest-Grossing Arcade Machines of All Time

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Let’s reflect and gloat for one second – it was great to be alive during the Golden Age of Arcade video games and experience arcade joints first-hand; from the clean franchised ones to the decrepit dark and scary independent ones – we loved them all.

Oh yeah, we loved the games too, from coin dropping in Galaga, Bomb Jack, Pac-Man, Tron, Double Dragon, DragonNinja to Sega’s beasts like Space Harrier, Super Hang-On, OutRun, After Burner and Thunder Blade – we spent up big and loved every single second of it.


The 1990s started with us hammering coins into Atari’s Pit-Fighter, Capcom’s Final Fight and Street Fighter II. However, it was Sega’s Daytona USA that emptied our piggy bank of coins – we just could not get enough of it.

source: The Arcade Flyer Archive

Looking at the top 10 highest grossing arcade games (below), we can tell you that we played them all during their heyday and understand why the dot munching Pac-Man is perched right up top – the game was a breath of fresh air (for its time), as it wasn’t a derivative of the then plethora of space shoot’em ups. Pac-Man was truly a revolutionary title which had universal appeal, both male and female gamers loved chasing Inky, Blinky, Pinky and Clyde.

source: A-1 Arcade Gaming

So what of Atari’s Pong then? Well, the 1972 game did very well for Atari, they sold somewhere between 8,500 to 19,000 units (1972 to 1973) grossing them around $11Million US dollars – not bad for 1973!

The revenues generated were quite staggering, reaffirming the Golden Age of Arcade video games period as the most prosperous of them all, with Street Fighter II, Mortal Kombat and NBA Jam flying the flag for the 1990s.

Source: Wikipedia, USGamer and Goliath