The story of Atari has been told many times, from books like Atari Inc: Business Is Fun to umpteen documentaries, but none tell the full and complete story as well as Easy to Learn, Hard To Master: The Fate Of Atari.
Narrated by revered Commodore Engineer, Bil Heard, this documentary delves deep into the Atari history like no other film before it. From Atari’s humble beginnings as Syzygy and the breakthrough of Pong, to the Atari VCS/2600 home console, its subsequent sale to Time Warner and downward spiral to oblivion in the early 80s.


The story is weaved perfectly with many points of view, including former Atari Inc. President, Ray Kassar, who had never told his side of the story prior to this documentary. This is quite important, as stories about Atari had always been told from their former engineers (like Al Alcorn) and co-founder, Nolan Bushnell, so it was refreshing to get management perspective from Ray and Manny Gerard. This is even more poignant as Ray Kassar passed away in December 2017 – making his story even more important when it comes to Atari’s history. Another poignant interview was with old foe, Ralph Baer (Died on December 6 2014), himself a great inventor and the grandfather of video games and the concept of home gaming consoles.



Other notable interviewees include Joe Decuir, Howard Warshaw, Ed Rotberg, Dannis Kable, Dave Rolfe, Eugene Jarvis, Steve Russell, former Nintendo of America President Minoru Arakawa and former Atarian and Activision co-founder, David Crane, to name just a few. If you don’t know the story of Atari or you would like the definitive history on Atari, then we highly recommend Easy To Learn, Hard to Master: The Fate of Atari.
Title: Easy To Learn, Hard to Master: The Fate of Atari
Director: Tomaso Walliser & Davide E. Agosta
Production: Junk Food Films
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Arcade1Up’s line of diminutive arcade cabinets turned a lot of heads online when they were first announced. After all, the chance to own officially-licensed arcade machines for a fraction of the price of a real cabinet, complete with authentic controls and games? It’s a no-brainer! So there was a lot of waiting to see which of these machines (if any) would reach our shores in Australia, and if so, what were they like?






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When we backed New Wave Toys‘ RepliCade: Mini Centipede Arcade Machine Kickstarter, we only imagined how good it would be. Well, we have received our limited edition RepliCade Mini Centipede and let’s just say, we are totally blown away by it!















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