There is something quite endearing about old video gaming advertisements – from daggy TV commercials to the advertising wars between the heavyweights of the industry!
Then there are the TV advertisements that were released, but not as originally intended. The unearthing of a cassette tape with Chubby Checker singing in Atari’s Dig Dug arcade commercial, has sent a buzz around the retro gaming community.
Just in case you weren’t aware, the cassette was recently discovered by Matt Osborne, son of former Atari vice president Don Osborne. The song itself was technically used in the Dig Dug commercial, but without Checker’s vocals. The reasons of why this recording exists and why Chubby Checker’s vocals weren’t used in the final product, are unfortunately lost to history. We know which version we prefer.
Chubby Checker’s version
Final Atari Dig Dug Dance TV commercial
source: Scottith Games
image and Chubby Checker vocals source: TheOzMan (Matt Osborne)

Growing up during the golden age of arcade gaming, I didn’t know nor care who created them, I just wanted to have fun playing them. I was always on the lookout for titles that other gamers and friends were talking about. Who was Dave Theurer or Eugene Jarvis? These names didn’t mean a thing to me as a youngster. As long as I had coins to pump into the machines, I was happy.
Name: Yu Suzuki
Name: Eugene Jarvis
Name: Ed Logg
Name: Dave Theurer
Name: Yoshiki Okamoto
Name: Shigeru Miyamoto
Name: Toru Iwatani
Name: Tomohiro Nishikado
Name: Yoshihisa Kishimoto
Ah, 1991 – what a year! I was half way through finishing high school and was knee deep in mid-year examinations. In the midst of the educational pressure (and hanging out with mates at the local arcade), I did find time to play video games. Speaking of which, these were the chart toppers for the month of July 1991. I am still shocked that there were no Konami games in the top 5 for the NES!



How old were you in 1981? I was still in single digits and blissfully unaware how addictive Gunpei Yokoi’s Nintendo Game & Watch creations would turn out to be.




