Prior to super-slick marketing videos, there was cheesy (and endearing) promotional films, just like this rare 1972 footage telling you all about the ground breaking Magnavox Odyssey video game system – the electronic game of the future!
Since there was no YouTube back then, this super-8 film was distributed to TV dealers in the very obscure Magi-Cartridge film-loop format, which could be viewed on special display devices in the dealer showroom. Would this video have got your attention? I know this promo would have sucked me in to getting Mr. Baer’s Odyssey, but that’s because I like my promotional videos to be big and cheesy.
source: yorkie2

The start of September in 1997 was tinged with sadness with the passing of Mother Teresa and the funeral of Diana, Princess Of Wales. With Elton John’s Candle In The Wind song topping the music charts, we were also introduced to another hit song, Tubthumping from Chumbawaba. In the video gaming sphere, Electronic Arts was pervading the top 5 games charts on a number of platforms, from the PlayStation and Saturn, to the ubiquitous personal computer.


When I first heard that Fuel Entertainment and Xbox Entertainment Studios were going to make a 
The documentary interweaves two storylines within an hour of compelling viewing. There is the lead up to the Alamogordo dig and the rise and fall of Atari. The interviews with key Atari people, including its co-founder, Nolan Bushnell, former Warner Communications Inc. Co-Chief Operating Officer, Emmanuel (Manny) Gerard and Atari games developer, Howard Scott Warshaw, add that extra credibility to an already well produced documentary. (Ed: SPOILER ALERT!) There is an emotional moment in the documentary when Howard is asked by a media crew on how he felt about the dig. We promise you, you will shed a tear too.








It may have started life on a napkin back in 1986, but it wasn’t officially released to the gaming public as the world’s first 16-bit colour handheld till October 1989 (Ed: the Atari Lynx was officially released on September 1 1989, but it wasn’t available for retail till October of that year). The Epyx Handy, which would eventually become the Atari Lynx, celebrates a significant milestone – it’s another year older and it is still kicking nostalgic goals!





What do you do when the company you make video games for does not want to recognise nor pay you royalties for your efforts? You become disgruntled and leave that company with a few of your programmer co-workers and form your own company. Well, that is pretty much how Activision was created – to break the shackles from Atari and recognise the programming geniuses behind some of the most beloved video games of all time.
There is no point in pretending that I am a fan of downloadable content (DLC) – just for the record, I am not a fan! However, I can’t deny that it is the way of the future, unfortunately.
There is something quite endearing about old video gaming advertisements – from 
Growing up during the golden age of arcade gaming, I didn’t know nor care who created them, I just wanted to have fun playing them. I was always on the lookout for titles that other gamers and friends were talking about. Who was Dave Theurer or Eugene Jarvis? These names didn’t mean a thing to me as a youngster. As long as I had coins to pump into the machines, I was happy.
Name: Yu Suzuki
Name: Eugene Jarvis
Name: Ed Logg
Name: Dave Theurer
Name: Yoshiki Okamoto
Name: Shigeru Miyamoto
Name: Toru Iwatani
Name: Tomohiro Nishikado
Name: Yoshihisa Kishimoto


